Founder's Notes

Amaltaskin began with a simple question: why should Indian skin have to fit into someone else’s idea of beauty?

I wanted to create skincare that understood our skin, our climate, our melanin and the way our skin ages — bringing together the wisdom of Indian botanicals with modern science.

But Amaltaskin is also about changing how we look at ageing. Not as something to fight, but as something to understand and care for.

We’re still learning, still researching, and still asking questions.

And that, to me, is the most exciting part of the journey.

Welcome to my notes!

With love,
Twisha Kudalkar
Founder, Amaltaskin

Mahua Butter: India's Forgotten Moisturiser

When people talk about nourishing plant butters for skincare, the conversation almost always revolves around shea butter from Africa or cocoa butter from South America. These ingredients have earned their place in modern skincare, but in the process, we've overlooked something much closer to home. For centuries, the Mahua tree (Madhuca longifolia) has quietly sustained communities across central and eastern India. Its flowers have been used in traditional foods and medicine,

Skincare

5 min read

Your Serum Texture Matters More Than You Think

Not all serums behave the same way Think of serums like drinks. Some are thin like water, some are rich like a smoothie, and some are somewhere in between. And just like you wouldn't expect a thick lassi to pour the same way as plain water, different serums absorb differently — because they're made differently.

Skincare

3 min read

What's Actually Trending in Skincare — And What It Means for Indian Skin

Every year, the global skincare conversation sets the agenda — and every year, Indian skin gets a slightly wrong prescription. In 2026, that's finally starting to change. Here's what the trends really mean for us

4 min read

Summer & Indian Skin Ageing

Why do summers age Indian Skin differently.

Ageing Skin

2 min read

Skincare Benefits of Amaltas for Radiant Skin

When it comes to nurturing our skin, nature often holds the most potent secrets. One such treasure is Amaltas , a vibrant yellow-flowered tree native to India, known not only for its beauty but also for its remarkable skincare properties. Over time, I have discovered how incorporating Amaltas extracts into my routine has transformed my skin, giving it a natural glow and vitality. If you are seeking a gentle yet effective way to enhance your complexion, this post will guide yo

4 min read

Rejuvenate Your Lips with A Hydrating Lip Balm +Mask

Lip Therapy Lip Balm + Mask

3 min read

Fruit Oils: Nature's Antioxidant Powerhouses for Skin

Long used in traditional beauty rituals, fruit oils are now backed by science for their antioxidant, barrier-repairing and radiance-boosting benefits.

Skincare

3 min read

Understanding Pigmentation in Indian Skin

Indian skin carries a gorgeous spectrum of wheat, honey, and deeper brown tones. However, the same melanin that gives this richness also makes dark spots and uneven patches more visible when skin is stressed. In India’s intense sun and humid climate, pigmentation has become one of the most common concerns women share with dermatologists and Ayurvedic doctors alike. What is Pigmentation? Pigmentation refers to the color of the skin, primarily governed by melanin. Melanin is a

4 min read

What if your skincare products could whisper to your genes—without changing your DNA?

Our skin tells the story of both our genes and our environment, but what if we could influence how that story unfolds—without altering the underlying DNA blueprint? Welcome to the age of epigenetic skincare at Amaltaskin: where science meets tradition to unlock healthier, more resilient skin. What is Epigenetics and Why Does It Matter? Epigenetics is the science of how environmental and lifestyle factors—like stress, pollution, diet and even topical skincare—regulate the expr

Skincare

2 min read

Sparkling New Beginnings:NSRCEL IIM Bangalore X Amaltaskin

This Diwali, our hearts shine brighter—with gratitude, purpose and new beginnings. We’re thrilled to share that Amaltaskin is now officially incubated by NSRCEL, the startup hub at IIM Bangalore. What began as a quiet dream—to blend Ayurveda with modern science and heal skin the natural way—has now found a home among India’s most inspiring innovators. Being part of NSRCEL means having the guidance, mentorship and support to take this dream to the next level. To our beautiful

News Alert!

1 min read